RAIM - eCommerce Rapid Implementation Guide

by Rubayath Rahman

For RAIM, a company that specializes in implementing scalable e-commerce solutions for large online retailers, I designed a comprehensive guide to support their campaign at an upcoming seminar. The guide serves as a centerpiece for their booth, aimed at engaging potential clients by showcasing their expertise in Dynamics 365 e-commerce integration and rapid implementation strategies. The design highlights key services such as customer experience improvement, merchandising automation, and accelerated ROI, all crafted to resonate with RAIM’s target audience of large-scale retailers.

The design process for this guide began with a deep dive into RAIM’s brand and strategic objectives for their seminar campaign. Using Adobe InDesign and Photoshop, I created a visually cohesive layout that emphasizes their technological capabilities and customer-focused solutions.

  1. Research & Discovery: I collaborated closely with RAIM’s marketing and strategy teams to understand their goals, customer pain points, and the specific benefits of their e-commerce solutions.
  2. Wireframes & Initial Concepts: Based on the insights, I developed wireframes to map out the flow of information, ensuring a clear hierarchy and engaging visuals to capture the attention of potential clients at the seminar booth.
  3. Visual Design: The final design integrates RAIM’s branding elements with a modern, tech-forward aesthetic. The color palette and clean typography are chosen to reflect their innovative approach, while the use of iconography and imagery enhances the messaging around their services. Adobe Photoshop was used to refine images and graphics, ensuring high-quality visuals.
  4. Final Touches: I ensured that all assets were optimized for print, and the layout was tested for readability and impact. The design was created to guide the viewer through RAIM’s capabilities in a structured yet engaging way.

Build with
Adobe Creative Suite
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Adobe Photoshop
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Adobe InDesign
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Boothart
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Adobe Stock Images
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