Facebook Carousel Ads Design

by Rubayath Rahman

For this project, I designed a Facebook Carousel Ad campaign for Offracks, a brand specializing in merchandise for car enthusiasts. The goal was to create visually appealing and engaging ads that showcase the brand’s latest collection of apparel, including T-shirts and hoodies, in various colors and styles for both men and women. The Carousel Ads format was chosen to highlight multiple products within a single ad, allowing users to easily scroll through and interact with the merchandise. Each image in the carousel adheres to Facebook’s recommended dimensions of 1080 x 1080 pixels, ensuring a consistent and high-quality user experience across devices.

The design process began with a thorough understanding of the brand’s target audience—car enthusiasts who value style, comfort, and high-quality merchandise. I started by researching effective Facebook Ad campaigns, particularly focusing on the newer Carousel Ads format. This helped me identify the best practices for layout, image composition, and color schemes that would resonate with the audience.

Using Adobe Photoshop, I created individual visual assets featuring male and female models wearing the brand’s merchandise. I carefully selected a color palette that balanced vibrant tones (lime green, peach) with neutral ones, ensuring the text and products would stand out while maintaining brand consistency.

I then incorporated product-specific messages such as “Free Shipping” and “See Our Fall Collection” to create a sense of urgency and encourage user interaction. Each image was designed to showcase different variations of the apparel, allowing the audience to see a wide range of products within the ad itself.

Finally, I tested the designs across multiple devices to ensure they maintained clarity and visual impact on both desktop and mobile screens, as the Carousel Ads format is designed for a seamless user experience on Facebook’s platform.

Build with
Adobe Creative Suite
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Adobe Photoshop
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Facebook Advertising Guide
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Adobe Stock Images
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Full Screenshots Below