Ecommerce Store for OFFRACKS

by Rubayath Rahman

The OFFRACKS eCommerce store is an online retail platform designed to sell T-shirts, hoodies, and accessories inspired by car enthusiasts. The store was built using Drupal and is hosted on AWS, ensuring robust performance and scalability. The design follows a minimalist approach, making it easy to navigate and focusing on the products. The theme mimics luxury brand websites, featuring ample white space and a clean layout to avoid screen noise, creating an elegant and user-friendly shopping experience. Key design principles included ensuring a seamless and enjoyable user experience, maintaining high security standards, and implementing efficient backend management.

The development process involved comprehensive research and planning, followed by wireframing and prototyping to ensure a smooth user flow. High-fidelity mockups were created using Adobe Creative Suite to maintain brand consistency, and the final build was executed on Drupal, incorporating necessary plugins and customizations. Extensive testing across devices and browsers ensured a flawless launch. The site integrates major payment gateways and supports both domestic and international shipping, enhancing its global reach.

  • User-Friendly Interface: Intuitive navigation with a clean, modern design.
  • Responsive Design: Optimized for desktop, tablet, and mobile devices.
  • Product Management: Easy-to-use backend for adding and updating products.
  • Secure Payment Gateway: Integration with major credit cards and PayPal.
  • Shipping Integration: Supports domestic and international shipping options.

Design Process

Research & Planning: Conducted market research to understand target audience preferences and competitive analysis.

Wireframing & Prototyping: Created wireframes and prototypes to map out the user flow and interface design.

Visual Design: Developed high-fidelity mockups using Adobe Creative Suite, ensuring brand consistency.

Development: Built the website using Drupal, incorporating necessary plugins and customizations.

Testing & Launch: Performed extensive testing across devices and browsers using BrowserStack, followed by a successful launch.

Design Approach

Minimalist Layout: Easy to navigate, focusing on the products.

Luxury Brand Aesthetic: The theme design mimics luxury brand websites with lots of white spaces.

Clarity Over Noise: Not over-designed to avoid screen noise, ensuring a clear and engaging shopping experience.

Build with
Adobe Creative Suite
0
%
Drupal
0
%
Hosting via Cloud Platforms
0
%
WooCommerce Plugin
0
%
Drupal Template Design
0
%
Product Photo Editing
0
%

Full Screenshots Below