The CRM Dashboard project for Mazars Global Marketing Department aimed to revolutionize user interaction and operational efficiency in financial services. The project focused on designing an intuitive, user-friendly interface that provided real-time analytics, customizable widgets, and seamless integration with existing CRM tools. It adhered to Mazars’ branding guidelines and leveraged Google Material Design principles to ensure a consistent and professional look and feel.
User-Friendly Interface: Designed for intuitive navigation and ease of use.
Real-Time Analytics: Provides current marketing metrics and KPIs.
Customizable Widgets: Users can personalize their dashboard.
Integration: Seamless connection with other CRM tools.
Research & Analysis
Objective: Understand the specific needs and pain points of the marketing team.
Methods: User interviews, surveys, and observational studies.
Outcome: Identified key requirements and user preferences, informing the design strategy.
Wireframing
Objective: Develop initial structure and layout.
Tools Used: Figma for low-fidelity wireframes.
Outcome: Basic layout showcasing the dashboard’s primary components.
Prototyping
Objective: Create interactive prototypes.
Tools Used: Figma for high-fidelity interactive prototypes.
Outcome: Functional prototype tested with users for feedback.
User Testing
Objective: Validate design decisions and gather user feedback.
Methods: Usability testing sessions.
Outcome: Iterative improvements based on user insights.
Final Design
Objective: Polish and finalize the design for implementation.
Tools Used: Figma, Adobe Photoshop, Adobe Illustrator.
Outcome: High-quality, ready-to-implement design.
Full Screenshots Below
