The video creation process began with a thorough understanding of Mazars’ branding and visual identity. Working alongside the Marketing and Editorial teams, we conceptualized the greeting card video, ensuring it communicated both warmth and professionalism in line with Mazars’ global brand presence.

1. Pre-Production: I sourced high-quality stock motion video from GettyImages and selected the appropriate soundtrack from Shutterstock to match the tone of the video. The Helvetica font was chosen to maintain consistency with Mazars’ branding guidelines. Storyboarding was key during this phase, where we outlined the flow of visuals and messaging.
2. Production: Using Adobe Premiere Pro, I meticulously edited the video, incorporating motion graphics and transitions to create a smooth, engaging narrative. Throughout this stage, I ensured alignment with the brand guidelines, particularly in the use of Helvetica font and maintaining a clean, professional aesthetic.
3. Post-Production: After the video was edited, I focused on audio adjustments and final touches on motion effects. Feedback from both the Marketing and Editorial teams was continuously integrated to refine the final product. The video was optimized for distribution across multiple platforms, ensuring it would reach Mazars’ global clientele effectively.